Google Shopping Management Services
Google Shopping Ads is the most cost-effective way for online retailers to drive revenue from Google search
The Google Shopping network is a comparison engine that showcases your product inventory, ready for your customers to purchase. Shopping ads display across the Google network – Google search, Google Display, YouTube, Gmail & Partner sites.
A lot of time and energy is involved in setting up and optimising a Google shopping account. Therefore for many companies, it only makes sense to outsource these tasks.
Why Google Shopping?
Google Shopping helps customers discover important product information before they even visit your e-website. Shopping Ads show above Adwords & organic search, therefore they drive more traffic to your e-commerce businesses.
Google shopping works best for brands that are priced competitively in a market that isn’t oversaturated.
However, Google Shopping management is time-consuming and requires knowledge and experience to ensure it’s profitable. As a Google PPC Consultant, I create and manage high-performing shopping campaigns. I work with you to optimise your budget and establish an optimal shopping strategy.
The Benefits of Google Shopping VS Search Ads
Google Shopping Ads Perform Better
Optimised for mobile devices
My Google Shopping approach
Google shopping is a complex system made up of many components and is constantly updated. It requires commitment, precise planning, implementation, and continued optimisation to drive an effective ROI.
With my 10+ years of experience as a Google Premier Partner and PPC Consultant, I will set up your product feed, create a Google merchant account and implement your Google shopping campaigns. I can also regularly optimise your campaigns to drive a positive ROI for a monthly retainer fee.
Below is my checklist of how I would implement a Google shopping Strategy
How Google Shopping Works
Unlike Google Ads and paid search, Shopping relies on a data feed that informs Google which products to include and which queries they should display rather than bidding on keywords and search impressions.
Your product information is submitted via a feed to serve ads on Google shopping, which can either be manually created or automated generated, depending on your web platform (WordPress, Magento, Shopify, etc.). Your product feed is uploaded to a Google Merchant Center account, where Google verifies it. Once approved, you can begin advertising on the Google network.
Minimum Website Requirements
A website checkout
T&Cs and Returns Policy pages
Secure SSL checkout
Bar codes for branded items