For the past 17 years, I have successfully consulted, audited, set up, trained and optimised Google Ads (formerly AdWords) PPC accounts for over 250 clients clients.
Their advertising budgets have ranged anywhere from as little as £500 per month, all the way up to £75,000 per month. I work alongside many eCommerce and lead generation (B2B) industries:
The Google Ads Premier Partner badge is awarded to PPC specialists with the necessary skills, expertise and performance objective targets in the Google paid advertising program. I have held this PPC qualification, maintaining Google’s performance criteria since 2004.
I audit existing Google PPC accounts or create brand new campaigns as a one-off project to help get you started.
Bespoke Google ads training, either on your premises or online. You are taught by an expert with over 15-years of commercial experience. Helping you gain an understanding of your Google ads account.
Ongoing Google ads strategy and optimisation. Helping you to get the most from your campaigns. Let me do the hard work for you!
Are you looking for consultancy for your Google search, shopping, display or YouTube campaigns? I can help!
As part of the initial consultation, we discuss many aspects of your business.
We start by talking about your target market, demographics, geographic areas, your website, PPC competitors, monthly budgets, products or services you wish to promote, and finally, your overall KPI’s.
I collate all the information from our initial discussion and use various online tools to research your competitors, keywords, average monthly traffic levels and monthly budgets.
If you have existing Google ads and Google analytics account, I will review the historical performance and consider this for the initial proposal.
Now I have gone through all the data. I draft a proposal that includes the goals we want to achieve. The proposal includes an overall Google PPC strategy, a complete list of target keywords, sample adverts, amongst other recommendations. The proposal also includes my fees, timescales, business terms and an NDA agreement, should you require one.
Proposals are sent via email, and if you have any questions before proceeding, we can jump on a conference call and go through the proposal to align our goals.
I create outstanding Google search campaigns specifically designed to drive better qualified traffic that converts customers.
I extend your brand reach with visual display adverts, served across the Google network. I can also create targeted remarketing campaigns that bring visitors back to your website.
I setup your Google merchant feed and advertise your product inventory in the Google shopping network.
I expand your reach by showing your product or service videos across YouTube and other Google video partners.