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Google Ads



Hi, I’m John Cammidge. A Google Ads Consultant.

For the past 17 years, I have successfully consulted, audited, set up, trained and optimised Google Ads (formerly AdWords) PPC accounts for over 250 clients clients.

Their advertising budgets have ranged anywhere from as little as £500 per month, all the way up to £75,000 per month. I work alongside many eCommerce and lead generation (B2B) industries:


  • Managing – More than £3m annual ad spend.
  • Generating – Over £10m – annual revenue
  • Driving – 10,000 B2B leads each year


Google premier partner Since 2004.

The Google Ads Premier Partner badge is awarded to PPC specialists with the necessary skills, expertise and performance objective targets in the Google paid advertising program. I have held this PPC qualification, maintaining Google’s performance criteria since 2004.

What my clients say about me.

John Cammidge
Based on 6 reviews
powered by Google
Maria WardMaria Ward
10:17 18 Nov 21
John has provided our marketing team with consultancy for Google Ads. We were very new to google ads and he has patiently and expertly trained us. We can now confidently manage our own google ad account, which is what we wanted to do. The account is running really well and has an excellent quality score, which is due to John’s excellent expertise.He also helped us set up a data studio dashboard to monitor results, which has proved invaluable for keeping our eye on the key data. We have gone on to use data studio for other analysis in the company and that too has proved to be invaluable.John is an absolute pleasure to work with and I would recommend his services to anyone that either needs their google ad account managing for them, or wants some help and guidance on how to do manage your account in more
jim bob71jim bob71
13:22 19 Oct 21
John set up my G shopping campaigns and they are now beginning to work well. I would use him again for future work
Jon MartinJon Martin
18:44 13 Feb 21
John provides an excellent Google Adwords service, and his work has really helped our business increase number customers acquired each month. more
Gavin DevereuxGavin Devereux
11:18 25 Sep 20
John gave us lots of advice way before we agreed to work with him! How many people do that these days? Actually working with him was a breeze too. Highly more
david clarkdavid clark
13:25 24 Feb 20
I have always found John friendly, always available and down to earth, possessing that rare ability to cut-through the usual AdWords jargon and explain his actions succinctly and simply. I would not hesitate to recommend him, nor to use him again in the future. thanksread more

Key Service Areas.

Account Audits & Setups

I audit existing Google PPC accounts or create brand new campaigns as a one-off project to help get you started.

Google Ads Training

Bespoke Google ads training, either on your premises or online. You are taught by an expert with over 15-years of commercial experience. Helping you gain an understanding of your Google ads account.

Ongoing Management

Ongoing Google ads strategy and optimisation. Helping you to get the most from your campaigns. Let me do the hard work for you!

AdWords Consultancy 

Are you looking for consultancy for your Google search, shopping, display or YouTube campaigns? I can help!

The Google ads process.

Initial Discussion.

As part of the initial consultation, we discuss many aspects of your business.

We start by talking about your target market, demographics, geographic areas, your website, PPC competitors, monthly budgets, products or services you wish to promote, and finally, your overall KPI’s.

Audit and review.

I collate all the information from our initial discussion and use various online tools to research your competitors, keywords, average monthly traffic levels and monthly budgets.

If you have existing Google ads and Google analytics account, I will review the historical performance and consider this for the initial proposal. 


Proposal and quote.

Now I have gone through all the data. I draft a proposal that includes the goals we want to achieve. The proposal includes an overall Google PPC strategy, a complete list of target keywords, sample adverts, amongst other recommendations. The proposal also includes my fees, timescales, business terms and an NDA agreement, should you require one.

Proposals are sent via email, and if you have any questions before proceeding, we can jump on a conference call and go through the proposal to align our goals. 

Google Ads campaign types.

Google Search Ads.

Google Display Ads.

Google Shopping Ads.

YouTube Ads.

I create outstanding Google search campaigns specifically designed to drive better qualified traffic that converts customers.

I extend your brand reach with visual display adverts, served across the Google network. I can also create targeted remarketing campaigns that bring visitors back to your website.

I setup your Google merchant feed and advertise your product inventory in the Google shopping network.

I expand your reach by showing your product or service videos across YouTube and other Google video partners.