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4
Oct

RIP Expanded Text Ads. Responsive Search Ads Coming June 30th 2022

It would seem Google ads are soon to make another big change to their paid advertising system. As of June 30th, 2022, Google will retire the expanded text ad (ETAs) format and replace it with responsive search ads (RSAs). Any existing expanded text ads will still be in the account, but you will not be able to create new ones,
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20
Mar

Google Smart Shopping vs Standard Shopping 2021 – Why Should You Care & Client Results!

Last updated: February 18th 2021 Google realised how time consuming and technical shopping campaigns are to setup and optimise. They wanted a way to help advertisers showcase their inventory on autopilot, by utilising their Ai technology. What are Standard Shopping Campaigns? Standard shopping campaigns serve your product catalogue (from your Google merchant centre account) on the homepage of Google and
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