Google Ads

Learn Google Ads with a qualified expert – over 12 years commercial experience

My Google ads training service is completely unique to anything offered within the digital marketing industry because I have tailored this training all around your requirements.

It’s not only designed to help you understand Google ads, but also to setup your account ready to go live as part of the training course.

MAC computer showing Google Ads dashboard

Understanding Google Ads

I have found over the years that the process of training combined with a setup is much more beneficial in helping you understand the Google Ads system.

I offer several Google Ads training options, each tailored to your individual needs and objectives

Option One: On-site Training

Full Day (8 Hours) Onsite Google Ads Training (£750)

I travel to your premises* and together we spend an entire day (9am-5pm) going through your existing Google Ads account, or discuss the setup of a new Google Ads account.

This is a one-to-one training solution. However, I am however happy to train up to a maximum of three people at a time. On most occasions a full day’s training is enough for most people to gain a basic understanding of the Google Ads system.

Larger, more complex accounts might need an additional day or possibly remote support following the initial onsite training.

My Onsite Training Plan:
Discuss your KPIs and objectives
Review the existing account performance
Keyword research
Build the campaign structure, with keywords
Construct adverts and extensions
Install and test conversion tracking

*Travel and accommodation fees not included in the above price. Travel and accommodation is not charged within 50 miles of Northampton (NN9) post code.

Option Two: Remote Conference Training

Eight Hours Total Over Four Two-Hour Sessions (£600)

This is a broken-down version of my full day training option. Typically, we share computer screens on Skype or other video conference platforms and go through your account and make recommended changes, just as I do with the my first training option.

From experience with other clients we have found that online training works best in 2-hour slots. In order to complete the full eight hours training you will need to schedule four blocks of training (8 hours), which can be completed over as little as two days or as long as four weeks. Either way, I always work to your schedule!

Remote Skype Training Plan:

Training Slot One

1. Discuss objectives (KPIs)

2. Review existing account performance

Training Slot Two

1. Keyword research

2. Build campaign structure

Training Slot Three

1. Create adverts and extensions

2. Install conversion tracking

Training Slot Four

1. Access data of new campaigns

2. Perform any necessary alterations

Option Three: Remote Training Sessions

Hourly Training via Skype (£75ph)

Hourly remote training (Skype, Teams, Zoom etc) is a great option if you do not require a full day’s training. Clients often want to know only a few sections of the Google Ads system, for example “How do I change my Ad Schedule”, “Can you show me how to research keywords?”, “How do I add negative keywords?”. etc. This is where the hourly training is worthwhile.

Option Four: Remote via Email, Phone, SMS

Hourly Training via Telephone or Email (£50ph)

If you have questions about your Google Ads account and don’t have time to sit through an online video call, or didn’t want to book me out for an entire day’s training then I am happy to provide support over the telephone, via email, or sms messaging – charged at £50ph.